The business of content marketing is fundamentally based on the premise of “content being king” and rightly so, but with multiple social media platforms to market on, you will need to keep publishing content on a regular basis. This could be blog posts, podcasts, e-books, videos or more to ensure that you generate enough eyeballs. But more content may not be better or necessarily effective if a full-fledged content marketing strategy is not in place. The volume of content is just one of the many things you need to consider when thinking of

Nick Westergaard shares with us how he shapes his content strategy by referring and relating to Rudyard Kipling’s 1902 poem “The Elephant’s Child”.

I keep six honest serving-men (They taught me all I knew);

Their names are What and Why and When and How and Where and Who.

Questions-What, Why, When, How, Where and Who

We can also use these six men to come up with our content marketing strategies. The five W’s (and the one H) can do much, especially in simplifying your content creation process. It is important to focus on WHY, WHO and WHAT to set the foundation for content that is both business centric and appeals to your target base.

WHY – “Start with Why” is Simon Sinek’s now famous Mantra that makes so much sense in today’s Why is your business objective – Why do it?

Content Marketing can help you achieve specific business objectives and your WHY should be answered by one of them in each of your real world scenarios.

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